Distill.
What Matters.
What's Next.
Go-to-market advisory to grow in the era of radical change.
Gail Moody Byrd, Founder & CEO
This is the essence of the Distillation Process. Collecting data, pressure testing assumptions, distilling down all the noise to the essence of your offering and the most resonant elements with your audience.
Positioning
How I Help.
Strategic go-to-market planning and execution — translating positioning into market momentum. Details coming soon.
Go-To-Market
Influencer Marketing
Leveraging authentic voices and strategic relationships to amplify your message where it matters most. Details coming soon.
The
Challenge.
Business leaders face a recurring problem: mountains of data, conflicting implications, and too many advisors with an opinion. AI will synthesize information, but it lacks wisdom.
Meanwhile, the actual customer problem gets lost.
Companies position for tomorrow while customers are stuck on today.
Wise ones know: Technology changes. Customers' problems don't.
Your job isn't to be on the cutting edge of AI. Your job is to be on the cutting edge of understanding your customers.
I help CEOs, CMOs, and Venture Capital/Private Equity investors and operators cut through the complexity that surrounds them, distilling the noise to what really matters, enabling them to build and execute competitive positioning and go-to-market strategy that drives growth.
What are they solving for?
Answer that, and what's next becomes obvious.
How I Help.
03
02
01
The
Challenge.
I founded Distill because I want to relieve smart leaders from the complexity that impedes them from going to market with a clear, resonant message.
CEOs, CMOs, and their investment partners don't need more vendors or more analysis.
Gail Has:
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Ridden these hype cycles before and isn't intimidated by them
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Built sales, marketing and communications cadences fueled by the right mix of AI and human skills
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Led teams who do this work
Founder
& CEO,
Distill.
From Leaders I've Worked With.
Gail does not shy away from doing the hard or brave things required to change business trajectories. She moves quickly to assess challenges and opportunities, bringing solutions to market within weeks.
Mel Selcher
Former Chief Marketing and Communications Officer, LinkedIn, Board Member, and Investor
Gail was an early marketing innovator at SAP, leading the transformation of sap.com, accelerating the growth of our customer community, and pioneering our branded social media. Her work set a new standard for how marketing can drive connection and impact.
Maggie Chan Jones
Former CMO of SAP, Board Director, Founder
As a long-standing board member of Juma, Gail has been a strategic partner to me through many business cycles, asking smart questions and working alongside our team to drive growth. Her purpose-driven leadership and commitment to excellence was unwavering.
Adriane Armstrong
Former CEO of Juma Ventures
We worked with Gail on multiple clients where she quickly assessed each market and the response required, transforming perceptions of "what business they were in". The Series B startup needed separation and distinction within a rapidly emerging market, while the multi-billion dollar organization needed a distillation of the cacophony of sector hype and hyperbole to uncover a simple, resonant truth that changed the conversation in their category.
Mike Damphousse
Founding Partner, Category Design Advisors
We help brands focus on what matters and build what’s next.
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